CONGRATULATIONS TO Dr. RITIKA YADAV!
We are delighted to share that Dr. Ritika Yadav- Assistant Professor in Marketing in Department of Management Studies has published a textbook entitled “Marketing Management: Principles and Practices” co-authored with Dr. Ashwin Santoki.
It has been formally registered with ISBN – 978-81-69914-48-2 and published by JVK Technologies Publication in the year 2026.
The book is available on Amazon:
https://www.amazon.in/dp/8169914485
https://books.jvktech.com/product/marketing-management-principles-and-practices/
