Dr. Ritika Yadav

Area

Primary Area: Business Management and Marketing

Education

• • Ph.D. (Business Management) from Auro University

  • M.B.A. (Marketing Management) from Auro University

  • B.B.A. (Marketing Specialization) from Navnirman Institute of Management

Teaching

• • Consumer Behaviour

  • Strategic Management

  • Integrated Marketing

  • Communication

  • Retailing

  • Entrepreneurship

  • Service Management

  • Rural Marketing

  • Personal Selling

  • Organisational Behaviour

  • Principles of Management

Research Area

• • Generative AI and Consumer Behaviour

  • Retailing

  • Sustainable Marketing

  • Branding

  • Rural Marketing

  • Omnichannel Marketing

  • Advertising

  • Entrepreneurship

Academic Experience

• • Four years of academic experience, Dr. Yadav is committed to creating an engaging learning environment by integrating real-life business scenarios and experiential studies.

Awards & Honors

• • She has co-authored a book titled “Marketing Management: Principles and Practices” and also published a Chapter on “The Role of Artificial Intelligence in Reducing Carbon Footprints of Quick Commerce Companies in India.”