Dr. Ashwinkumar A. Santoki

Area

Primary Area : Marketing Management

Education

• • Ph.D (Management) – Sardar Patel University – 2019

  • UGC-NET (Management) – 2022

  • M.B.A. (Marketing Management) – Department of Business & Industrial Management, VNSGU – 2010

  • B.B.A. (Management) – Naran Lalal College of Commerce and Management, VNSGU – 2007

  • CCC – NIELIT – 2021

Teaching

UG Program – 

• • Term 3 – Principles of Marketing Management

  • Term 4 – Business Research Methodology, Data Analysis Using Software

  • Term 5 – Digital Marketing, Advance Marketing Management

  • Term 6 – Personal Selling, Brand Management, Marketing for Service Enterprise, Winter Research Project, Summer Internship Project.

PG Program –

• • Sem 3 – Research Project

Research Area

• • Marketing Management, Consumer Behaviour, Brand Management, Integrated Marketing Communication, Service Marketing etc.
    Link: – https://scholar.google.com/citations?user=fSUaR1kAAAAJ&hl=en&oi=ao

Academic Experience

• • Currently, I am working as an Assistant Professor – Marketing at Jyoti Dalal School of Commerce and Management, Vanita Vishram Women’s University, Surat from 01st October 2020 and “PhD Programme Coordinator” of Vanita Vishram Women’s University, Surat

  • I have an experience as an Assistant Professor at the School of Liberal Arts and Management Studies, P P Savani University, Kosamba – Surat from 4th June 2018 to 30th September 2020. [02 years + 04 month]

  • I have an experience as an ‘Assistant Professor’ – MBA at “Naran Lala School of Industrial Management and Computer Science, Navsari affiliated with Gujarat Technological University, Ahmedabad from 1st August 2014 to 2nd June 2018. [3 years + 10 months]

  • I have an experience of working as an ‘Assistant Professor’ – BBA’ in “College of Business Administration”, Jalalpore, Navsari affiliated with Veer Narmad South Gujarat University, Surat from 1st June 2011 to 30th June 2013. [2 years + 1 month]

Awards & Honors

• • Received “Best Research Paper Award” at National Seminar on “Changing Footprints in Business” organized by Department of Business Studies, Sardar Patel University, Vallabh Vidyanagar on 8th February 2020.

  • Received “Best Teaching Faculty Award (Teaching Excellence Award)” for the academic year 2019-20 by P P Savani University, Kosamba, Surat on 15th February 2020.

  • Received recognition as “Post Graduate Teacher” in the subject of Management & Commerce from Veer Narmad South Gujarat University, Surat on 10th November 2020.

  • I have worked as a Principal Investigator for the Minor Research Project on “A Study on Consumer Behaviour during Covid-19 Unlocked Period with Special Reference to Food Products”. The grant of 21000/- has sanctioned by Vanita Vishram Women’s University, Surat.