Guest Lecture on Industrial Marketing Management

Department of Business Management, VVWU organised a Guest Lecture on “Industrial Marketing Management” for S.Y.B.B.A students on 8th and 9th August 2023.

Mr. Siddharth Kriplanibhai Desai (Director, Shree Dutt Chemicals & Avdhoot Darshan Organic Farm) discussed about industrial buyers and individual buyers. He also oriented the students on the concept of business buying process along with their roles.

164 students of S.Y.B.B.A benefitted from this session.

The academic guest lecture was conducted under the guidance of Hon’ble Provost Sir Dr. Daxesh Thakar, and Dr. Abhilasha Agarwal Dean- Faculty of Commerce and Management. It was coordinated by Dr. Bosky Suratwala (H.o.D.- B.B.A.) Ms Divya Patel, Dr. Sangeeta Shrivastava and Dr. Ashwin Santoki.


Vanita Vishram Women’s University (VVWU) is the First-ever Women’s University of Gujarat approved under Public-Private-Partnership with the Government of Gujarat under the Gujarat Private Universities Act, 2009. VVWU is committed to provide quality education and employment opportunities to its girl students through its revamped curriculum and pedagogy. The focus is on prioritizing practical component and experiential learning supported through academia-industry linkages, functional MoUs, skill development training, internships etc. It aims at providing opportunities to the girl students for holistic development and self-reliance.